45
keyboard headphones
Skip itSoft demand (-18.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$48.25avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$11.18–$151.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$272K$272K/yr · 125K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Bad12,094.73avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-18.1%90-day search growth — must beat 0% to launch