43
harp
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Review moat
Great167.34avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Good$128.61avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$201K$201K/yr · 422K searches
Returns
Okay4.2%return rate — above 5% kills the launch gate
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Price range
Bad$15.33–$738.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale