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fretboard oil
Skip itSoft demand (-23.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.48avg listing price — sweet spot $15–$100
Review moat
Okay1,828.46avg incumbent reviews — the moat a new listing must climb
Price range
Okay$1.97–$25.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$154K$154K/yr · 100K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-23.3%90-day search growth — must beat 0% to launch