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fret file
Worth a lookShows a sweet-spot price point ($33.05 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$33.05avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great301.7avg incumbent reviews — the moat a new listing must climb
Price range
Great$4.62–$109.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$206K$206K/yr · 144K searches
Growth
Bad-32.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand