29
evh
Skip itPricing outside the sweet spot ($706.91 avg) — this niche doesn't clear our bar today.
Review moat
Great197.22avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay$106K$106K/yr · 93K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Price range
Bad$7.77–$1896.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Avg price
Bad$706.91avg listing price — sweet spot $15–$100