52
egg shakers
Worth a lookShows low returns (1.3%), but soft demand (-47.2% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 6% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Review moat
Good639.58avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Good$14.29avg listing price — sweet spot $15–$100
Price range
Good$5.81–$33.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Good$290K$290K/yr · 255K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-47.2%90-day search growth — must beat 0% to launch