46
ebow
Skip itA concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.
Review moat
Great213.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$89.36avg listing price — sweet spot $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$265K$265K/yr · 66K searches
Price range
Okay$20.50–$184.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad81%top-5 click share — a locked-up shelf
Signals High Price