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drum key
Skip itA concentrated shelf (top 5 take 76% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Good$4.89–$40.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good703.15avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.02avg listing price — sweet spot $15–$100
Market size
Good$311K$311K/yr · 171K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality