36
drum amp
Skip itSoft demand (-24.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great324.3avg incumbent reviews — the moat a new listing must climb
Avg price
Good$144.73avg listing price — sweet spot $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$241K$241K/yr · 147K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Brand share
Bad91%top-5 brand share — brand-locked demand
Price range
Bad$37.39–$386.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.3%90-day search growth — must beat 0% to launch
Signals High Price