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dj table
Launch itA $1.5M/yr market growing +12.2% this quarter with returns at 4.3% — clears our launch bar.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Market size
Great$1.5M$1.5M/yr · 1.1M searches
Review moat
Great321.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$143.53avg listing price — sweet spot $15–$100
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Returns
Okay4.3%return rate — above 6% kills the launch gate
Price range
Okay$19.60–$347.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale