50
delay pedal
Worth a lookShows a sweet-spot price point ($87.89 avg), but soft demand (-11.9% this quarter) keeps it on the watch list.
Avg price
Great$87.89avg listing price — sweet spot $15–$100
Review moat
Great442.93avg incumbent reviews — the moat a new listing must climb
Competition
Great40%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$401K$401K/yr · 254K searches
Price range
Okay$14.86–$251.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.5%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.9%90-day search growth — must beat 0% to launch