22
ddj rev1
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Good1,213.33avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$133K$133K/yr · 35K searches
Avg price
Okay$320.85avg listing price — sweet spot $15–$100
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$283.07–$356.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price