22
ddj 200
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Good1,495.25avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$211.85avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$98K$98K/yr · 40K searches
Returns
Bad5.2%return rate — above 5% kills the launch gate
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Price range
Bad$83.64–$367.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand