40
darbuka
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Review moat
Incredible45.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Avg price
Good$144.91avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay$37.08–$274.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Market size
Bad$88K$88K/yr · 103K searches
Returns
Bad7.5%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale