41
congas
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Review moat
Great333.32avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$296K$296K/yr · 246K searches
Avg price
Okay$286.43avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Returns
Okay4.8%return rate — above 5% kills the launch gate
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Price range
Bad$16.18–$847.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price