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yellow pla
Worth a lookShows searches that convert (13.5% search→purchase), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Great$13.67–$24.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.41avg listing price — sweet spot $15–$100
Market size
Great$935K$935K/yr · 397K searches
Review moat
Okay2,293.74avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand