yellow petg
Worth a lookShows searches that convert (13.9% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$16.26avg listing price — sweet spot $15–$100
Price range
Great$11.95–$26.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Okay1,696.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$121K$121K/yr · 54K searches
Growth
Bad-2.4%90-day search growth — must beat 0% to launch