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wire brush
Launch itA $1.4M/yr market growing +11.9% this quarter with returns at 0.9% — clears our launch bar.
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 1.2M searches
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good1,360.36avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.37avg listing price — sweet spot $15–$100
Price range
Bad$3.94–$15.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand