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wash and cure station
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Good570.15avg incumbent reviews — the moat a new listing must climb
Avg price
Good$133.24avg listing price — sweet spot $15–$100
Market size
Good$580K$580K/yr · 110K searches
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Bad$26.55–$358.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price