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tumbling media
Worth a lookShows low returns (0.5%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.10avg listing price — sweet spot $15–$100
Price range
Great$10.01–$40.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,427.21avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.3%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay$103K$103K/yr · 43K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals Low Review Barrier