53
silver pla
Worth a lookShows searches that convert (14.9% search→purchase), but soft demand (-6.3% this quarter) keeps it on the watch list.
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$15.55avg listing price — sweet spot $15–$100
Market size
Good$664K$664K/yr · 287K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay$7.11–$19.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,075.59avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-6.3%90-day search growth — must beat 0% to launch