52
scuff pad
Worth a lookShows low returns (0.3%), but strong incumbent ratings (4.8★) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.39avg listing price — sweet spot $15–$100
Price range
Good$6.86–$34.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,309.09avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Market size
Bad$73K$73K/yr · 49K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality