54
sanding sticks
Worth a lookShows low returns (0.6%), but soft demand (+1.5% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Review moat
Good638.1avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.79–$30.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.67avg listing price — sweet spot $15–$100
Market size
Okay$199K$199K/yr · 230K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.5%90-day search growth — must beat 0% to launch