59
rodent barrier
Worth a lookShows low returns (1.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great$17.40avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Price range
Good$5.39–$33.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Good938.26avg incumbent reviews — the moat a new listing must climb
Growth
Good+35.5%90-day search growth — must beat 0% to launch
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$133K$133K/yr · 133K searches
Signals No Dominant Brand