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rock tumbler grit
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$25.51avg listing price — sweet spot $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Price range
Great$7.79–$40.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$786K$786K/yr · 398K searches
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,000.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand