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55

red silk pla

Worth a look

Shows low returns (0.8%), but soft demand (-27.5% this quarter) keeps it on the watch list.

Market size 30Growth 11Conversion 89Competition 51Returns 96Price range 95Avg price 87Brand share 68Review moat 50Quality gap 42

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Price range

Incredible$15.42–$48.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great$19.66

avg listing price — sweet spot $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,494.86

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$134K

$134K/yr · 65K searches

Growth

Bad-27.5%

90-day search growth — must beat 0% to launch

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