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red pla
Worth a lookShows searches that convert (14.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.0%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 609K searches
Avg price
Great$16.37avg listing price — sweet spot $15–$100
Price range
Good$11.70–$24.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,989.36avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-24.5%90-day search growth — must beat 0% to launch