60
red petg
Worth a lookShows searches that convert (14.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$17.23avg listing price — sweet spot $15–$100
Price range
Good$10.61–$27.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Good$286K$286K/yr · 115K searches
Review moat
Okay1,506.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-14.9%90-day search growth — must beat 0% to launch