63
rainbow pla
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$22.18avg listing price — sweet spot $15–$100
Price range
Great$7.52–$57.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Good60%top-5 brand share — brands hold most of the demand
Market size
Good$497K$497K/yr · 304K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,202.72avg incumbent reviews — the moat a new listing must climb
Growth
Bad-25.2%90-day search growth — must beat 0% to launch