61
purple pla
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Price range
Great$9.25–$49.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.36avg listing price — sweet spot $15–$100
Market size
Good$759K$759K/yr · 369K searches
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay2,324.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-16.5%90-day search growth — must beat 0% to launch