56
pla refill
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$29.94avg listing price — sweet spot $15–$100
Price range
Great$11.60–$47.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Review moat
Good737.42avg incumbent reviews — the moat a new listing must climb
Market size
Good$399K$399K/yr · 415K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-23.9%90-day search growth — must beat 0% to launch