64
pink pla
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Price range
Great$11.43–$49.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.54avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 562K searches
Competition
Great39%top-5 click share — an open shelf
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,290.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-22.7%90-day search growth — must beat 0% to launch