47
pei sheet
Skip itSoft demand (-19.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.03avg listing price — sweet spot $15–$100
Price range
Great$8.27–$104.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great345.93avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$90K$90K/yr · 126K searches
Growth
Bad-19.0%90-day search growth — must beat 0% to launch