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no clogger
Skip itA concentrated shelf (top 5 take 77% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great153.62avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.11avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Price range
Okay$5.66–$18.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$83K$83K/yr · 49K searches
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf