56
matte white pla
Worth a lookShows searches that convert (16.8% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$20.08avg listing price — sweet spot $15–$100
Price range
Great$9.85–$46.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,745.95avg incumbent reviews — the moat a new listing must climb
Market size
Okay$194K$194K/yr · 58K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-5.1%90-day search growth — must beat 0% to launch