53
matte green pla
Worth a lookShows low returns (0.7%), but soft demand (-26.8% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Price range
Great$12.69–$42.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.57avg listing price — sweet spot $15–$100
Review moat
Good1,458avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay$201K$201K/yr · 87K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-26.8%90-day search growth — must beat 0% to launch