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light purple pla
Worth a lookShows searches that convert (13.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Great$13.45–$30.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.04avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,344.23avg incumbent reviews — the moat a new listing must climb
Market size
Okay$122K$122K/yr · 47K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-21.4%90-day search growth — must beat 0% to launch