61
grey pla
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$28.08avg listing price — sweet spot $15–$100
Market size
Great$1.8M$1.8M/yr · 570K searches
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Price range
Good$9.68–$135.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,150.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand