62
green pla
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Market size
Great$1.3M$1.3M/yr · 745K searches
Avg price
Great$17.20avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Great$11.59–$26.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,542.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-24.1%90-day search growth — must beat 0% to launch