54
gold pla
Worth a lookShows searches that convert (12.3% search→purchase), but a concentrated shelf (top 5 take 76% of clicks) keeps it on the watch list.
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Price range
Great$14.51–$21.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.17avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 541K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Okay3,654.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf