52
dark green pla
Worth a lookShows low returns (0.9%), but soft demand (-10.4% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.56avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$10.88–$21.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,723.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$127K$127K/yr · 80K searches
Growth
Bad-10.4%90-day search growth — must beat 0% to launch