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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 22Growth 19Conversion 57Competition 9Returns 26Price range 94Avg price 95Brand share 0Review moat 76Quality gap 42

Avg price

Incredible$33.67

avg listing price — sweet spot $15–$100

Price range

Great$14.81–$38.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great478.89

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay5.0%

return rate — above 5% kills the launch gate

Market size

Bad$90K

$90K/yr · 56K searches

Growth

Bad-12.0%

90-day search growth — must beat 0% to launch

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

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