62
buffing wheel
Worth a lookShows a sweet-spot price point ($25.51 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$25.51avg listing price — sweet spot $15–$100
Price range
Great$8.68–$102.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good779.09avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good$301K$301K/yr · 318K searches
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.6%90-day search growth — must beat 0% to launch