64
brown pla
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Price range
Great$13.58–$47.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$21.09avg listing price — sweet spot $15–$100
Market size
Great$1.5M$1.5M/yr · 588K searches
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,666.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-17.3%90-day search growth — must beat 0% to launch