49
bronze
Skip itA concentrated shelf (top 5 take 80% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$15.36avg listing price — sweet spot $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Price range
Good$4.54–$34.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Market size
Okay$130K$130K/yr · 127K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad6,104.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf