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bronze pla
Worth a lookShows low returns (1.0%), but soft demand (-20.8% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Price range
Great$13.99–$43.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$21.05avg listing price — sweet spot $15–$100
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Okay1,622.24avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay$148K$148K/yr · 83K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.8%90-day search growth — must beat 0% to launch