55
bore brush
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but a small market ($80K/yr) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$15.46avg listing price — sweet spot $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.94–$27.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,816.76avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Market size
Bad$80K$80K/yr · 84K searches
Signals No Dominant Brand