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bone pla
Worth a lookShows searches that convert (13.7% search→purchase), but soft demand (-11.0% this quarter) keeps it on the watch list.
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Great$13.24–$46.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.77avg listing price — sweet spot $15–$100
Market size
Good$357K$357K/yr · 132K searches
Review moat
Okay2,271.06avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-11.0%90-day search growth — must beat 0% to launch