45
bl touch
Skip itSoft demand (-18.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.23avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$7.10–$47.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great480.62avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.1%return rate — above 5% kills the launch gate
Market size
Bad$74K$74K/yr · 59K searches
Growth
Bad-18.3%90-day search growth — must beat 0% to launch