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asa filament
Launch itA $1.6M/yr market growing +18.8% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$28.17avg listing price — sweet spot $15–$100
Price range
Incredible$17.64–$76.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.6M$1.6M/yr · 928K searches
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Review moat
Good849.06avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand